The Metro Group presents at the NASF (North Atlantic Seafish Forum Conference) in Bergen, Norway their initiatives for more sustainability and traceability in fish trade. A core component for Metro is fTrace. navama supports information flow and traceability validation in a pilot for fTrace with the seeFish process. seeFish is applied within the MSC certified fishery EcoFish and fish products delivered from their to the Metro group. seeFish adds more transparency from catch to plate with a major focus on the process part fro catch to harbour. seeFish is a joined project of navama, Luxspace and WWF funded by esa (european space agency).